Standard for measuring video quality

These industry practices on quality are certainly not about CinGG and the users who use it. However, it is curious to know about fields around video editing as well.
For decades in the image industry, ITU-T P.910 has been used to control their quality, which, however, is expensive and complicated. But there is also a free implementation:
https://arxiv.org/abs/2204.06784

For a getting started see also:
https://github.com/microsoft/P.910